There are billions of potential customers in the world and you can get their attention in various ways.
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Historically, search engines have fascinated us since the early days of the internet, when algorithms had not yet taken over. It was far easier to be found on the internet back then. Search engine relevancy wasn’t dependent on all of the technical know-how, knowledge, and understanding of hundreds of ranking factors.
There was nothing like that back then.
Today, obtaining traffic on the web has become like obtaining a doctoral degree in the sciences because of the evolution of Google’s core search algorithms, along with major improvements that have gone by the names of Panda, Penguin, and Hummingbird.
There is no doubt that organic search engine results on Google’s search engine results pages (SERPs) are among the best ways to market any business online. If you can master this highly conflicted field of internet search, it can offer almost limitless traffic. This, however, has become an impossible task.
Many of us are online sleuths who love searching for information online. Using our expertise, we seamlessly traverse the world’s vast informational storehouses. Using powerful, lightning-fast pocket computers, we can tap into the enormous wealth of knowledge we have available at any moment. It is no doubt true that we know how to search.
It is quite easy to forget that being found isn’t that easy as a business owner or professional. It is becoming increasingly challenging to appear relevantly for highly competitive keywords. What other means are we supposed to employ to market our businesses if we cannot appear in Google’s search engine results? Is there a reason why some people dominate Google searches, while others struggle and fall short?
This is not an easy task. This might also be why the leading SEO specialists can get paid thousands of dollars an hour for their expertise in analyzing, tweaking, and optimizing websites for specific keywords. The achievement is surely noteworthy. A lot of people fail to realize that even if they succeed for weeks or even months, there are key building blocks in place that prevent them from obtaining significant results.
What does that mean? To consistently dominate search, there must be years of effort invested in building up a link profile, authority, and content that will allow you to rank almost effortlessly for specific keywords. How does it stand? The most effective way to gain traction with organic marketing online is to do the most work for the least initial return.
Where does the problem lie? Instant gratification has become a way of life for us. There’s a pressing desire to have things now. We are wired to enjoy life’s most primal urges: the urge to eat, earn and reproduce and this may be partially influenced by our genetic makeup but is also fostered by our media and societal norms.
Nevertheless, if you wish to succeed in business, career, or life, you must be prepared to work the hardest for the smallest return. Experiencing pleasure requires enduring pain. In the world of marketing your business, if you don’t know what you’re doing, you’ll most certainly suffer tremendous pain.
1. How do you market your business online?
How can your business reach its target audience online? Is there a way for entrepreneurs to spread the word without waiting years and years to climb Google’s search results pages? You can reap greater returns on your marketing investment by using certain methods. Others will take years to materialize while some will happen in a matter of weeks or months.
The bottom line is that if you make sure that you do everything you can to improve the value of your business and establish a marketing strategy that works, you will eventually reap the rewards of your labor. There is no quick fix for this. Nevertheless, nothing worthwhile ever is. Here are some short- and long-term tips to drive traffic to your website, so that you can remain competitive in the online world.
2. Set up a blog and update it regularly with high-quality content.
Creating a blog where you can post and share high-quality contents that provide highly useful information regularly is the most important thing you can do to market your business online. The impact of this strategy won’t come overnight, but each entrepreneur needs to understand how essential it is to adopt this online marketing strategy.
By creating a well-written blog in a specific industry or niche, you not only attract Google’s attention but also gain authority. Consumers, business owners, and media will be interested in you if you are an authority in your industry. As a result, visibility and sales will increase dramatically, and in the end, snowball.
3. Take advantage of Medium and Quora to promote your content.
With a newly registered domain and little authority, you should market content on sites like Medium and Quora to get some early traffic. What are the steps? You should publish one piece of high-quality content on your website. You want it to be relevant with proper keywords, helpful, insightful, and unique. It must contribute to helping people in some way.
Write another article on a site like Medium or Quora, integrating keywords, offering insightful commentary, adding value, and making sure you are unique. Link to the main article on your blog or website using a primary or relevant keyword from that article. It is called content marketing, and it brings excellent rankings in Google’s search engine results, as well as audience engagement through authority websites.
4. Join LinkedIn groups and get in touch with others.
To help spread your message effectively, use LinkedIn groups to connect with other professionals in your industry. LinkedIn groups are a good place to promote your content as long as your content does not come across as spam. You should always try to contribute to a conversation or discussion before dropping your links.
You can also connect with people you wouldn’t usually communicate with by joining LinkedIn groups. You can message anyone in the group without being connected, which can be very useful depending on the situation. Stay in the spotlight without going overboard whenever you share updates in the group.
5. Build a landing page with targeted Facebook ads.
Even though Facebook ads are not free, they are a great way to reach the right demographic for your business. Utilizing metrics such as interests, geographic location, marital status, and age, you can create strategically targeted landing pages, also known as squeeze pages, to drive potential clients.
Test different ad copy and squeeze pages with micro-spends to see what will engage consumers the most so they can join your sales funnel. Creating a successful advertising campaign on a platform like Facebook can take the right blend of ingredients for a considerable amount of time, but after your campaign has begun to pay off, you can easily expand.
6. Use Instagram influencers to your advantage.
Social media has become a universal media platform today, and people from all over the world can instantly share and interact with one another. It’s also true that since we lack the reach of millions or hundreds of thousands of followers, algorithms and visibility hurt us.
Our message needs to be amplified, delivered by power users, and influenced by influentials so that they can spread. This will not be free, but if you choose the right Instagram influencer to help you spread the word, it will give you instant access to a huge audience in your niche.
7. Upload YouTube videos with Useful Tutorials
Marketing your business through YouTube is one of the best ways to use the Internet. Building an audience might seem challenging at the beginning, but if you focus on creating useful tutorials, you’ll eventually reach a very large audience. It’s important to enhance value without too much concern for profit generation, and that’s where the focus has to be.
The benefits of using YouTube as a tutorial platform are endless since it enables you to teach people just about anything. Make sure your recording and your content are top-notch, regardless of whether you’re teaching a digital skill or capturing a live event. Don’t forget to include a link to your main site’s relevant content inside the description.
8. Utilize email marketing to build relationships with your customers
It is a hard but worthwhile task for every business owner to invest in email marketing. You must offer consumers something free in exchange for their email addresses if you want to succeed with email marketing. It needs to be a valuable resource. Consider creating an ebook, report, or guide that will help people in your niche or industry. Create an email marketing campaign using an email marketing platform like Aweber or GetResponse to build a relationship with that consumer. But don’t saturate them with sales. Invest time in connecting before you focus on selling.
9. Establish consumer trust through platforms like Yelp and Trustpilot
Trust is a barrier preventing both business owners and professionals from achieving success. The public is leery of trusting businesses that they do not know directly. They also tend not to trust people who have not previously dealt with them. There is no doubt that sites like Yelp and Trust Pilot can be helpful with assisting with that.
By revealing past customers’ experiences with a company on Trust Pilot and Yelp, these companies aim to assist consumers in finding the right business to do business with. Increasing consumer trust is a key goal of these websites as they are the largest review sites in the world.
10. Partner with well-known bloggers in your niche
You could market your business effectively online by reaching out to well-known bloggers in your niche, especially if you can add value to one of their posts. Why not connect with a blogger who frequently writes about a specific topic that directly corresponds to your line of work, and see if you can work together?
Your services as a guest blogger would be a great way to accomplish this. It might be challenging to secure an opportunity to write for a reputable blog, and you’ll have a solid background in writing, but if you can, it would be worth the try.
11. Frequently participate in forums specific to your industry
Posting in forums for SEO is not the right way to go for many people. They put spammy links on the forums and wonder why they are kicked off. In order to gain attention for your business online, you should find an industry-specific forum and participate in discussions before attempting to link drop.
Newcomers who spam links on a forum are normally not welcome. You need to consider how much work you are going to do compared to the return on your initial investment. Bring value to the table. Engage in conversation. Provide suggestions. Respond to questions. Refrain from posting links. When you are allowed to do so by the forum rules, you should add your link to the signature lines of your posts, but don’t push it too often. Doing so will not end well for you.
12. Provide customers with free products or services
Research has shown that people are more likely to use free goods than to pay a nominal fee for them. What if you offered your customers a free service or product? Perhaps you can give a free e-book or low-cost item away for free.
Whatever you do, make sure you get the customer’s contact information so you can reach out to them in the future. Offering free service is an opportunity to upsell your paid services right then. It is more likely that someone will feel obligated to you if you provide them with free goods.
13. Improve your site’s search engine optimization
Online marketing of your business requires you to optimize your site for relevant keywords. The one thing you should keep in mind is that if your business is new, it probably won’t rank well on Google’s search engine results page for any keyword that’s marginally competitive if it’s less than two years old.
In addition to writing excellent content, you should also make sure your website has excellent On-Page and Off-Page SEO strategies. Consider things such as your site’s speed, mobile accessibility, meta descriptions, link profile, content quality, insightfulness, and quoting of sources. It is not a sprint, but a marathon, so do not get discouraged if you don’t see remarkable results immediately.
14. Create a branded signature for your emails
A branded email signature can be a quick and easy way for you to market your company online. Make sure your email signature contains your links to your company and any accolades it might have received. Passively promoting your business to your daily contacts is a great way to get more business.
Additionally, you should include links to your social media profiles in your email signature as well as pieces of important company marketing content, such as digital brochures or news articles. Also, put together a memorable one-sentence tagline or catchphrase for your company.
15. Identify and market high-value clients based on the 80-20 rule
Pareto’s 80-20 rule says 20 percent of your efforts will produce 80 percent of your results. We produce results from only a small portion of our work. Interestingly, this also holds true for sales, which typically depends on 20 percent of your clients to produce 80 percent of the revenue.
Depending on how they generate income for your company, you can send them offers and discounts for other products and services in order to increase sales. In addition, if they use a portal system or cookies, you might be able to target your online marketing directly to them.
16. Make use of social media platforms such as Pinterest, Flickr, Tumblr, and Instagram to promote your business.
You can build a following by posting photos and videos on high-domain authority sites such as Pinterest, Flickr, Tumblr, and Instagram. You should use relevant hashtags and descriptions to categorize what you’re posting and follow others who are in the same niche as you and also using those hashtags in their posts.
You will not get immediate sales or traffic from this online marketing technique. The process will take some time. However, the more you add value and the more passionate you are about what you’re doing, the more of a following you will build over the coming months and years. During the early phases of starting a blog, engage with as many people as possible by commenting, liking, and sharing their posts.